At present, buyers are too busy earning for a living and may not have the opportunity to drive by to look for homes. Most buyers will start their home search by visiting the MLS. First impression about the homes for sale is being created by the postings in the MLS. Buyers will have the tendency to ignore postings that they do not find attractive.
Here are some reasons why listing photos matter.
- Nice photos manifest that you care about the property.
If a buyer sees that the home is being taken care of, they will most likely want to buy. A home that is well maintained is expected to be free from any damage or defect. This factor adds up to the saleability of the home.
- Interest of people are created by what they see
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People will normally buy something that will catch their interest. Placing beautiful images of the home in the MLS can help create and increase this interest.
- Buyers will imagine themselves living in the home
A potential buyer will want to experience the home without truly being there. Images posted in the MLS help the buyer have a greater picture of what it may seem if they already own the property. A property may seem to be perfect for a buyer if he sees himself living there.
- You can reach even the farthest possible buyer
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Technology has the potential to bring in buyers from different area. Attractive photos will give your listing more attention.
- Gives you an edge over you competitors
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Even in the MLS, competition is intense. Your post must be able to capture the market’s attention. If photos posted are clear and has good quality, buyers are more likely to view your post. This gives you an opportunity to capture a wider market and get them pick your property over the other listings.
- Great Photos create Lasting Impression
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A buyer who was given the opportunity to see the home will always make a second look of the property he saw through he internet. If photos posted are dark and does not look lovely, this interest may die down.
Sources:
http://www.zillow.com/blog/why-real-estate-listing-photos-matter-104571/
http://www.mikebrowngroup.com/blog/listing-photos-matter-for-real-estate.html